Hindustan Times LiveMint

Business news website, covering various categories like mutual funds, stock markets, insurance etc.

Mint, a prominent business news website, covers Indian and global markets. It provides real-time updates on finance, economy, and companies.

Monetizing through display advertisements, it offers immersive digital experiences through websites and mobile apps, market dashboards, data pages, videos, podcasts, and newsletters.

Team Members

01

Time

02 Months

Role

Product Designer

Location

Remote

Challenge

The current stock page is overwhelmed with excessive information, resulting in a cluttered and confusing layout. Consequently, users struggle to find relevant data, leading to decreased visibility and a significant increase in abandonment rates.

Goals

The primary goal of the project is to reduce abandonment and aim to decrease drop-off rates by ensuring a seamless and intuitive experience.

  • Simplify Layout: Streamline the stock page by decluttering unnecessary elements and organizing information heirarchically.
  • Prioritize Key Metrics: Highlight critical stock indicators (e.g., price, volume, trends) prominently.
  • Optimize Mobile View: Ensure the revamped layout works well on both, desktop and mobile devices.

Approach

Heuristic Analysis

Competitor References

Personas

Quick IA

Wireframes

Results